PRGoeroes was named PR Agency of the Year at this year’s Innovation & Excellence Awards. According to the motivation, PRGoeroes is “a sharp and media-savvy PR agency.” The international business platforms Corporate LiveWire and LTG have been organizing national and international award competitions for 17 years. Corporate LiveWire’s Innovation & Excellence Awards are intended to…
Our mission travelled literally all over the world. An Australian podcast asked PRGoeroes founder Jennifer Delano all about our goal to raise 1,000,000 million euros in media coverage over the next three years. Discover the conversation during this episode of the Prosperity Show, where a whole zipline of topics come up. Working for innovative clients,…
In the world of media and newsworthy information, it is important that any company that wants to attract media attention: has a press kit ready. A complete press kit makes it all a little easier for journalists to publish about your company, and it ensures that they (can) do so with the right photos and…
On October 30th 2023 the latest Entrepreneur Circle Event, hosted by Equals, provided a platform for women entrepreneurs to discover the transformative potential of branding and public relations (PR). PRGoeroes founder Jennifer Delano and colleague Danny Martins, guided attendees through the world of branding and PR. In this blog, we’ll explore how this event empowered…
Startup Village ‘Monthly Community Drink’ on PR The PR talk I gave at the Startup Village’s Monthly Community Drink turned out to be a fantastic experience and networking opportunity. The event was held in Amsterdam on 14 April 2023, and I had been asked to give an English presentation on how PR can make…
Brand awareness can be a somewhat vague term. What does it mean for people to be aware of your brand, why is it important and how do you achieve it? Brand awareness is just another way of saying name recognition. For instance, if you saw a sign for a McDonald’s, an Ikea or Volkswagen, you…
Media attention for SME company: Every day I encounter them: people asking if I can promote their business. Of course – that’s my job. I don’t do anything else. But some have a very special request. Whether I can promote their company, without it being about them. Unfortunately, these are often not the companies where there…
International companies in the Netherlands may be tempted to use a global public relations agency to reach consumers and media in the Netherlands. However, it’s far more effective to work with a local PR agency in the Netherlands. Here are a few reasons why you need a local PR agency in the Netherlands. Each…
By now we are not just dependent on what the media picks up, but have taken matters into our own hands. For example, there are now numerous ways to approach the media ourselves, including the interview pitch. What is an interview pitch? Because most of us are not yet picked up by the media, it…
The video above is of course a bad media attention from America. The country where you are quickly top of not. But also in the Netherlands bad publicity can haunt you for a long time. An acquaintance of mine asked absurd amounts for consultancy. Before he knew it, they asked him if he wanted…