5 Tips for Increasing Your Brand Awareness

Brand awareness can be a somewhat vague term. What does it mean for people to be aware of your brand, why is it important and how do you achieve it? Brand awareness is just another way of saying name recognition. For instance, if you saw a sign for a McDonald’s, an Ikea or Volkswagen, you…

Media attention for just your company

Media attention for SME company: Every day I encounter them: people asking if I can promote their business. Of course – that’s my job. I don’t do anything else. But some have a very special request. Whether I can promote their company, without it being about them. Unfortunately, these are often not the companies where there…

How to write the perfect interview pitch

By now we are not just dependent on what the media picks up, but have taken matters into our own hands. For example, there are now numerous ways to approach the media ourselves, including the interview pitch. What is an interview pitch? Because most of us are not yet picked up by the media, it…

The difference between owned and earned media. newspapers, visibility

The difference between owned and earned media

The difference between owned and earned media   Within PR, we distinguish between 2 types of media, namely owned and earned media. Both types help your company gain visibility, name recognition and reputation. We are happy to explain the difference. A combination of owned and earned media will help you achieve the most! Of course you…

Promote a book. How?

Would you like to have your book promoted by a PR agency? Promote a book. How? When you publish a book it’s useful to make sure the promotion is solid as a rock. Not all publishers can do this, and to start doing the promotion yourself as a busy entrepreneur… that’s a lot of specialist…