A press release is a short document you send to media to distribute your brand story, product launch, or company announcement. A well-written can get you noticed and press coverage on your topic. A poorly written press release will get ignored. Press releases are a very relevant part of your integrated marketing and communications strategy,…
A press list, or media list, is a list of the media contacts and influencers specific to your industry/location, including their contact information and niche. Moreover, press list is used to get your brand’s story covered in digital and print media. Create a press list.. Why do you need a press list? Becuase with a…
What is an influencer, and should you become one? Here’s everything you need to know about influencer marketing and how to be a successful influencer. What is an Influencer? An influencer, meaning someone who influences their audience in decision-making, is becoming a more popular career path. They can encourage their followers to purchase from a…
Many service providers would like to get into the media with their business, but have no idea what to do with it. Recognizing news is of course a skill, but having the right questions to ask yourself can help tremendously. Here are some questions you can ask your team to come up with the next…
Earlier this year we worked on the launch of . It’s the latest product by serial entrepreneur Kevin Schuyffel and he was keen to get some media attention around these new steps. A launch in tech makes us as a team very happy. We were happy to translate his news towards a briefing and turn…
We gave a presentation about free publicity at the Haagse Hogeschool Last week we visited the Haagse Hogeschool to talk about free publicity / PR as a profession and the challenges from the public relations practice. It was our presentation on free publicity. Presentation on free publicity with business case From PRGoeroes, it is an…
“A good way to bring attention to your business is to appear in the media. Good for your visibility and brand awareness and attention in the media builds trust, it makes people want to work with you. Yet there are still few entrepreneurs who actively include free publicity in their marketing strategy,” according to the…
What do you actually put in such a press release if it is about yourself? Recently our company, PRGoeroes, had to go into publicity ourselves. How did we approach it? Step 1: Treat yourself as a client It’s quite a different thing to help a business service provider get media attention than to be…
6 factors to consider when looking for a public relations (PR) firm There are several factors to consider when looking for a great public relations (PR) firm. Here are some tips for finding a PR firm that is a good fit for your business: Factor 1 1. Define your goals: Before you start looking for…
The 5 Best Guerrilla Marketing Campaigns Ever Made In recent years, consumers have been more immune to general marketing tactics, forcing marketers to become more creative with how they reach their audiences. Plus, many marketing companies have had to work on a low budget. So, using guerrilla marketing to get free publicity is a great…