What do you actually put in such a press release if it is about yourself? Recently our company, PRGoeroes, had to go into publicity ourselves. How did we approach it? Step 1: Treat yourself as a client It’s quite a different thing to help a business service provider get media attention than to be…
From the 14th until the 18th of March 2022, StartHub’s Diversity Week took place! This week they focused on starting the conversation about diversity and inclusivity in entrepreneurship. StartHub Wageningen is the startup incubator and educator for students, PhDs, and recent graduates of Wageningen University & Research. Their core focus is the development of entrepreneurial…
6 factors to consider when looking for a public relations (PR) firm There are several factors to consider when looking for a great public relations (PR) firm. Here are some tips for finding a PR firm that is a good fit for your business: Factor 1 1. Define your goals: Before you start looking for…
The 5 Best Guerrilla Marketing Campaigns Ever Made In recent years, consumers have been more immune to general marketing tactics, forcing marketers to become more creative with how they reach their audiences. Plus, many marketing companies have had to work on a low budget. So, using guerrilla marketing to get free publicity is a great…
What types of business posts score best on social media? A top 15. Last quarter I met the folks at SocialLane. They do nothing but put out social media campaigns from small and large businesses. During a presentation at Powerful Business Women’s Network, they talked about the top scoring 15 business posts on social media.…
You’re invited! One of my clients is hosting an in-person 2-day event in Amsterdam “The Intensive” – March 16th,17th and it will be THE place to be if you are aiming to scale up your business and bring it to the next level. Ramona Tufaru ➢ Trend Watcher‘s LinkedIn lessons taught me a great deal…
Most people don’t understand public relations or what it can do for them. Let’s dive into PR here, and hopefully, you’ll have a better understanding after reading this article. Public relations can be used to build reputations through mutually beneficial relationships and two-way communication. Many people think of PR as a ‘gimmick’ or framing a…
Sometimes you have to take your own photos of a press event. 4 tips on how best to do that. 4 tips for photographing a press moment Maybe you’re going to do something special soon. Perhaps you’re thinking about launching your book or podcast, or you have an appealing speaking engagement. It could be that…