Free publicity is the goal in PR. Here it is all about free publicity. As the word says, it concerns publications that are not paid for. Free publicity often starts with sharing news through a press release, but often a press release alone is not enough. To obtain free publicity, a strategy is essential. …
Of course, we’ve been calling it out for years: don’t forget the local media. The best read media (with probably one of your most important audiences) are the local newspapers. Last summer research was done again on the reach of local newspapers and what did it show? They are read by 11.8 million Dutch people.…
Acquiring New Customers B2B: The 6 Best Ways to Do It Looking to acquire new clients for your B2B company? We’ve rounded up tips for acquiring customers. There are many ways to gain new customers in B2B, and some of them have a higher customer acquisition cost than others. So, we’ll recommend four of the…
Writing a press release is often considered old-fashioned, because there are now many new ways to approach the press. Yet I still write press releases regularly, because with 1 press release you can write to multiple channels. 1. Put yourself in the journalist’s shoes To obtain free publicity it is important that not only…