In 2018, KFC ran out of chicken in the UK. Chicken is their main ingredient – it’s literally in the name Kentucky Fried Chicken. They had to shut down about 800 restaurants across the UK for several days while they resolved the problem. But because KFC has a strong brand presence in the UK (and…
Why is it key to do marketing and pr (gaining free publicity) for a business? We talk to people all day who are enthusiastic about using marketing and PR. But before we assume you are too…. below is some more input on why marketing and PR and the use of free publicity is a good…
Would you like to have your book promoted by a PR agency? Promote a book. How? When you publish a book it’s useful to make sure the promotion is solid as a rock. Not all publishers can do this, and to start doing the promotion yourself as a busy entrepreneur… that’s a lot of specialist…
When we hear what people sometimes expect from a PR agency, it can be quite unrealistic. First of all, there are many types of online agencies for companies looking for visibility: communication agencies, PR agencies, marketing agencies. And a lot of these agencies can pretend to be PR agencies. There are also marketing agencies that…
If you’re starting a business in the Netherlands, or even just thinking about starting a business in the Netherlands, you will want to get a PR (public relations) agency right away to help you get free press, build awareness, and build relationships with your brand. Free Press Having a PR agency in the Netherlands can…
That media attention is nice, but it is useful to know in advance what you are going to say. After all, a solid media blunder can haunt a company for years to come. But anyway: how do you prevent a media blunder? Last month I met Machteld Kooij, who gives media training in the Netherlands.…
During all my lectures I get asked: what is the difference between marketing and PR? Logically, they are very similar. Yet there are big differences, I like to explain them to you. PR (public relations) The core of PR is to appear in the media, for this you approach journalists and media with your…
On October 27, 28 and 29, 2022 the eMobility fair of the Netherlands will take place: World of eMobility. As a PR partner, PRGoeroes may invite you to attend. During World of eMobility, you will discover the latest mobility trends from dozens of Dutch and international brands. Join us (for free) at World of eMobility.…
Free publicity is the goal in PR. Here it is all about free publicity. As the word says, it concerns publications that are not paid for. Free publicity often starts with sharing news through a press release, but often a press release alone is not enough. To obtain free publicity, a strategy is essential. …
Of course, we’ve been calling it out for years: don’t forget the local media. The best read media (with probably one of your most important audiences) are the local newspapers. Last summer research was done again on the reach of local newspapers and what did it show? They are read by 11.8 million Dutch people.…