U-Diet U-Diet offers a unique online lifestyle intervention program based on scientifically proven methods and supervised by certified dietitians. Using a user-friendly app, U-Diet supports people in achieving a healthier weight and maintaining it in the long term. The combination of expert guidance and smart technology makes U-Diet a pioneer in the field of sustainable…
On World Parkinson’s Day 2025, PRGoeroes collaborated with Boston Scientific and Radboudumc to raise awareness of Parkinson’s disease and its treatment with Deep Brain Stimulation, with Ernst Daniël Smid as the face of the campaign. On April 11, 2025, during World Parkinson’s Day, PRGoeroes collaborated with Boston Scientific and Radboudumc to raise global awareness of…
As PRGoeroes, we took on this challenge for MediKIT, a supplier of smart GP software. Not by sending technical product descriptions, but by sharing stories that reflect the real-life practice of GPs and are newsworthy for both healthcare media and tech media. The challenge: The founder of MediKIT is Pieter van Tiel, a general practitioner.…
Breman is a family business with nearly 1,700 installation experts who are building a future full of sustainable, technical installations. Together, they are creating a better living and working environment. In line with their mission, the company offers all its employees a budget to make their homes more sustainable. This initiative says something about Breman…
Brand awareness can be a somewhat vague term. What does it mean for people to be aware of your brand, why is it important and how do you achieve it? Brand awareness is just another way of saying name recognition. For instance, if you saw a sign for a McDonald’s, an Ikea or Volkswagen, you…
Media attention for SME company: Every day I encounter them: people asking if I can promote their business. Of course – that’s my job. I don’t do anything else. But some have a very special request. Whether I can promote their company, without it being about them. Unfortunately, these are often not the companies where there…
International companies in the Netherlands may be tempted to use a global public relations agency to reach consumers and media in the Netherlands. However, it’s far more effective to work with a local PR agency in the Netherlands. Here are a few reasons why you need a local PR agency in the Netherlands. Each…
By now we are not just dependent on what the media picks up, but have taken matters into our own hands. For example, there are now numerous ways to approach the media ourselves, including the interview pitch. What is an interview pitch? Because most of us are not yet picked up by the media, it…
The video above is of course a bad media attention from America. The country where you are quickly top of not. But also in the Netherlands bad publicity can haunt you for a long time. An acquaintance of mine asked absurd amounts for consultancy. Before he knew it, they asked him if he wanted…
The difference between owned and earned media Within PR, we distinguish between 2 types of media, namely owned and earned media. Both types help your company gain visibility, name recognition and reputation. We are happy to explain the difference. A combination of owned and earned media will help you achieve the most! Of course you…