How to prevent media blunders

That media attention is nice, but it is useful to know in advance what you are going to say. After all, a solid media blunder can haunt a company for years to come. But anyway: how do you prevent a media blunder? Last month I met Machteld Kooij, who gives media training in the Netherlands.…

The difference between marketing and PR

During all my lectures I get asked: what is the difference between marketing and PR? Logically, they are very similar. Yet there are big differences, I like to explain them to you.   PR (public relations) The core of PR is to appear in the media, for this you approach journalists and media with your…

PRGoeroes partner World of eMobility: join us!

On October 27, 28 and 29, 2022 the eMobility fair of the Netherlands will take place: World of eMobility. As a PR partner, PRGoeroes may invite you to attend. During World of eMobility, you will discover the latest mobility trends from dozens of Dutch and international brands. Join us (for free) at World of eMobility.…