We invite you to visit us for this first marketing communications meeting. During the meeting, we will list the most appropriate media to focus on. We will then determine what we would like as the substance of the first press release. At the end of this meeting we will have made sound plans for the 7 Big Brand Moments. These are the seven instances when we go into the media. In this way, you will be kept in the picture.
A 2-hour meeting and the implementation of the decisions made at this meeting form an excellent basis for the follow-up promotion.