Pulse4all

Pulse4all focuses on making life-saving AEDs accessible in Europe, starting in the Netherlands, the UK, and France. They are the only provider to offer a circular and sustainable subscription model for AEDs, whereby customers are guaranteed a fully functional AED at no extra cost for €35 per month.

PRGoeroes developed an effective PR approach to build visibility and credibility. The goal was to generate free publicity and raise awareness of Pulse4all’s mission—saving lives with accessible AEDs.

PR results for Pulse4all

Within a month of the campaign’s launch, founder Peter Houtzagers received media attention in (trade) media such as InHetNieuws, MT/Sprout, WeesMeer, NL Magazine and Het Ondernemersbelang. Pulse4all was also mentioned in news reports about the €5 million in funding they managed to raise. Internationally, Blogarama and Silicon Canals, among others, wrote about this innovative scale-up.

In total, 17 mentions were measured (excluding offline publicity such as national radio and TV coverage, podcasts, and articles behind a paywall), with a reach of 2.2 million impressions and a media value of €31,700.

With this visibility, Pulse4all has laid a solid foundation for further growth and expanding its mission to more European countries such as Germany, the UK, and Sweden.