Klayr, an innovator in the tech industry, has made significant strides in recent months to enhance its visibility and credibility through targeted public relations efforts.
The Dutch start-up Klayr Labs has taken over the blockchain platform of Lisk, an application platform where you can build your own blockchain or blockchain apps. The flexibility and accessibility for developers are increased, and the platform, which has over 330,000 accounts, is now in the hands of Klayr Labs.
Recognition in the Web3 and Business World
In response to their international target audience, the start-up has showcased their platform widely on an international scale. PRGoeroes handled the media pitch towards national and international trade media. This resulted in 166 publications across various continents. The brand was mentioned in Europe, Asia, and North America, which broadly disseminated the news of Klayr’s acquisition.
The reach of the news is 144.2 million readers and viewers. The media value of the online publications is $3.6M. The most significant publications were on Blockworks, Emerce, Silicon Canals, and Authority Magazine, further establishing Klayr as a reliable name in the tech and Web3 community. Additional publications are expected soon in podcasts like “Ik ben de baas” (a Dutch entrepreneurial podcast) and “BitsCrunch” (an international trade podcast).
Klayr founder Lukas Bronsvoort says: “The publicity of the past few months has been crucial in creating legitimacy for Klayr, improving our discoverability, and anchoring our name within the Web3 and Dutch business ecosystems.”
