The Dutch fintech INSIFR is committed to innovating and making the financial sector more inclusive. They were the first to launch a digital Islamic bank in the Netherlands, immediately attracting the attention of the media, investors, and consumers. PRGoeroes developed a suitable PR approach and carried out the subsequent PR activities with the aim of generating free publicity and thereby building visibility, credibility, and conversion.
Within a few days, INSIFR was featured in leading Dutch newspapers such as Telegraaf, Trouw, Volkskrant, FD, and Nieuws.nl. The Belgian media also picked up the story, with publications in De Tijd, Nieuwsbladen VRT NWS, among others. Articles appeared in trade media such as AMweb, Bank.nl, and IslamOmroep. In addition, there was radio and TV coverage, including BNR Nieuwsradio and RTL Z.
Mohamed Karrouch, founder of INSIFR: “PRGoeroes’ PR campaign exceeded all expectations. As a team, we are now busy processing the more than 1,500 applications we have received.”
The results:
In total (excluding offline publicity such as newspaper interviews, radio and TV, or online publications behind a paywall):
- 66 mentions measured
- 187 million impressions achieved in the Netherlands, Belgium, Sweden, and other countries
- €4.6 million in media value generated
- 1,500 registrations within one week – the entire annual target for applications achieved in 7 days
This campaign proved that a good PR strategy not only generates reach, but also contributes directly to hard business goals. INSIFR became a household name in the Dutch and international financial sector in one fell swoop.
INSIFR had a groundbreaking story—we made sure it was heard both at home and abroad.
