Breman is a family business with nearly 1,700 installation experts who are building a future full of sustainable, technical installations. Together, they are creating a better living and working environment. In line with their mission, the company offers all its employees a budget to make their homes more sustainable. This initiative says something about Breman as an employer, but also about their contribution to a more sustainable future.
Strategy & PR approach
To generate maximum visibility for this initiative, we developed a strategic PR campaign focused on free publicity. We approached national and regional media outlets, trade journals, and business platforms. The core message: Breman takes responsibility, not only for its customers, but also for its employees and the environment.
Results
Radio & National Media
- Radio 1 – ‘Geld of je leven’ – hundreds of thousands of listeners heard about the initiative.
- Telegraaf – Carreer – Around a million readers read about the climate budget that Breman makes available to its employees.
- De Stentor & AD.nl – Every day, more than 2.5 million readers come into contact with the journalism of the AD, via the (online) newspaper and app.
Trade and Business Media
- Gawalo – Read the article (In Dutch): ‘Energiepositief: zorg voor elkaar en voor de aarde’
- Installatie Totaal – Read the article (In Dutch): ‘Breman verduurzaamt gratis de woningen van medewerkers’
- Duurzaam Ondernemer – Read the article (In Dutch): ‘Medewerkers installatiebedrijf Breman kunnen woning kosteloos verduurzamen’
Regional & Local Media
- De StadsKoerier – Read the article (In Dutch): ‘Gratis verduurzaming medewerkers Breman’
- There were also publications in: Genemuiden Actueel, InHetNieuws, Kenniscentrum Duurzaam Ondernemen, Oozo.nl and Zwartwaterkrant.nl
Impact
All (online) publications yielded the following results:
📢 Reached 2.76 million people through interviews, articles, and radio broadcasts.
💰 € 59.700 media value generated within 1 month after kick-off
🎯 Positioning Breman as an employer
Conclusion
Thanks to a targeted PR approach, Breman was put on the map as a company that not only talks about sustainability, but also puts it into practice. The media attention not only created a positive brand perception, but also contributed to employer branding and social impact. This project proves the power of strategic PR for B2B service providers in the tech and installation industry.
