Nieuwegein-based Easly is committed to changing and improving healthcare in Europe, starting in the Netherlands and Belgium. They are the only provider of online coronavirus tests for travelers and were the first in the Netherlands to develop a self-administered test for scabies. PRGoeroes developed a suitable PR approach and carried out the subsequent PR activities with the aim of generating free publicity and thereby building visibility and credibility.
Within a few months, Easly was featured in national newspapers such as the FD and De Telegraaf. The trade media published articles about Easly’s online tests in MedicalFacts, Universimed, Zorg en NL, Assistentensite.nl, Gezondheid24 and Zorgnieuws. The entrepreneurial story of one of Easly’s founders was recorded in Het Ondernemersbelang, WeesMeer and through a live radio interview on New Business Radio. Podcast Il Capitano asked CEO Jeroen de Jong all kinds of questions about leadership.
In total, 21 mentions were measured (excluding offline publicity such as radio and TV coverage/podcasts, magazine interviews or articles, or online publicity behind a paywall), with 915k impressions and a media value of €26.9k.
PS During this collaboration, founder Jeroen (Easly) and founder Jennifer (PRGoeroes) attended the same event. One of the speakers required urgent medical attention, and they worked together to resuscitate him. An interview and photo about this incident were later published in DA Magazine.
